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Steve Larkin
Vice President of Business Development
Chief Marketing Officer
Steve Larkin has a sound understanding of the hospice market in Michigan and a proven track record of producing excellent results.
Most recently, he was director of business development for Home and Hospice Advantage, where he helped establish 15 business units in Michigan, Wisconsin, Georgia and Missouri. He began his career as a cardiac and pulmonary rehabilitation exercise physiologist before joining Heartland Home Health Care and Hospice. While at Heartland, Larkin served in several roles, including divisional director of market development. In this capacity, he was responsible for 52 business units and managed a multi-state, 235-member sales team.
Since joining Hospice of Michigan, Steve has been active in growing market share by building a sales/marketing department driven by market-specific strategies.
Steve is active in a number of statewide and community-focused organizations, including the Alliance for Health, the Michigan Single-Point-of-Entry demonstration project and the Detroit, Wayne County Health Authority.
Steve earned a Bachelor of Science degree from Iowa State University, where he majored in exercise and sport science and minored in health studies and biology. He received his masters of business administration (MBA) and health services management (M.A.) degrees from Webster University in St. Louis, Missouri.
Larkin resides in Ann Arbor with his wife, Cara, his daughter, Reaghan, and son, Kyle.
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